Mixed to measure cosmetics
DCYPHER is here to change the world of makeup. Enabled by technology, our mission is to provide each and every customer with the personalised make-up that they deserve.
No compromise, no inconvenience, just the perfect foundation – every time!
Our Story
The DCYPHER story starts with our incredible founders, Adam and Claire. Having worked in cosmetics for years, Adam knew that personalisation often isn’t what it claims to be. Sick of seeing the same formulations rolled out time and time again, he set out to find a better way.
The way forward? Technology.
Adam took AI-powered skin tone measurement tools and combined them with complex colour science to create an industry-defining skin tone identification process.
Then, he added equipment with the precision to create mixed-to-measure foundations with meticulous accuracy.
CUSTOMISED BEAUTY FOR YOU
So that’s the tech, but where to go from there?
That’s where our co-founder, Claire, comes in. Working closely with our customers, Claire connects our tech with the people who buy our products.
She listens, tests and learns – building a careful understanding of what makes our audiences tick, and helping us create the formulas that deliver over and above.
Your perfect skin in a bottle
Together, Adam and Claire have created a world where world-first technology and pigment mixing equipment combine to blend your flawless, one-of-a-kind formula – drop by drop.
Where your foundation is mixed to measure from scratch, adjusted until you're totally in love with it, and delivered straight to your door.
Makeup made for you
Tracey
Skin Tone ID: 9A262F
Coverage: Sheer
Finish: Matte
chloe
Skin Tone ID: A62326
Coverage: Ultra Sheer
Finish: Natural
Adeele
Skin Tone ID: 662A29
Coverage: Full
Finish: Natural
Poppy
Skin Tone ID: 7A2F32
Coverage: Medium
Finish: Radiant
Marta
Skin Tone ID: A42628
Tinted Moisturiser using Custom Coverage Drops
Zoe
Skin Tone ID: 6F2A32
Coverage: Full
Finish: Natural
create your custom cosmetics in less than 60 seconds
Our products are Vegan, Cruelty-Free, Non-Comedogenic & Fragrance-Free.
Our latest insights
How to cover dark circles with DCYPHER's My Custom Concealer
Correcting common makeup mistakes
How to stop makeup separating
Our New & Improved Foundation Formula
3 ways to use My Custom Drops
New Product Survey
Application tips for mature skin
How to minimise the appearance of your pores
How to prevent your concealer from creasing under the eyes
