Our Story

Mixed to measure cosmetics

DCYPHER is here to change the world of makeup. Enabled by technology, our mission is to provide each and every customer with the personalised make-up that they deserve.

No compromise, no inconvenience, just the perfect foundation – every time!

Our Story

The DCYPHER story starts with our incredible founders, Adam and Claire. Having worked in cosmetics for years, Adam knew that personalisation often isn’t what it claims to be. Sick of seeing the same formulations rolled out time and time again, he set out to find a better way.

The way forward? Technology.

Adam took AI-powered skin tone measurement tools and combined them with complex colour science to create an industry-defining skin tone identification process.

Then, he added equipment with the precision to create mixed-to-measure foundations with meticulous accuracy.

CUSTOMISED BEAUTY FOR YOU

So that’s the tech, but where to go from there?

That’s where our co-founder, Claire, comes in. Working closely with our customers, Claire connects our tech with the people who buy our products.

She listens, tests and learns – building a careful understanding of what makes our audiences tick, and helping us create the formulas that deliver over and above.

Your perfect skin in a bottle

Together, Adam and Claire have created a world where world-first technology and pigment mixing equipment combine to blend your flawless, one-of-a-kind formula – drop by drop.

Where your foundation is mixed to measure from scratch, adjusted until you're totally in love with it, and delivered straight to your door.